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Gelato: Gelato (officially Gelato Canna Co.) is a highly successful, multi-state cannabis brand celebrated for its playful, colorful branding, cross-generational appeal, and highly diverse product menu. Launched in 2022 by a family team of seasoned cannabis professionals, the brand operates under the motto "Do what is right over what is easy!" Gelato bridges the gap between premium, artisanal quality and approachable consumer fun, successfully transitioning from a California favorite into a dominant multi-state organization with unified operations spanning California, Michigan, and Arizona.